Ochre & Wave: Florida Restaurant Brand Menu, Print Design & Social Media Creative
A newly established Ochre & Wave restaurant located in Florida decided to partner with Pixifyo to enhance its brand image across print advertising as well as its presence on digital channels. The restaurant has created a modern dining experience where guests will receive delicious meals, an exciting atmosphere, and an emphasis on supporting the local community.
Despite providing high-quality food and service, however, the Ochre & Wave restaurant lacked consistency, both visually and as far as branding is concerned; therefore, the restaurant’s visuals did not adequately represent their atmosphere or personality.
The owners desired to establish a brand identity that was visually appealing, professional-looking, fresh, and would help to increase their ability to draw in new customers locally.
The Client – A Florida Restaurant Brand Targeting the Local Dining Market
Ochre & Wave is a restaurant chain with locations in Florida, designed to appeal to people looking for authentic dining and a warm restaurant experience, all with a focus on food. The brand wanted to design a better overall professional and memorable image with the menu, through marketing print and via social media creatives, which would reflect the food quality and dining personality that it had to offer.
The restaurant’s concept and food products were good, but the brand presentation wasn’t uniform in the menu, in advertising and marketing collateral, on social media and in print in the restaurant. The graphics were not of a consistent design style, making it difficult for the customer to identify the brand and to relate the overall dining experience.
This led to a disconnect in the food quality of the restaurant and the brand’s image to the customers. A redesign was critical for Ochre & Wave to make the brand approachable, polished and ready to scale.
Client’s Requirement
To enhance their branding and customer interaction, a newly formed Florida-based restaurant hired Pixifyo for assistance with professional menu design, printing material creation, and social media graphic design.
There was an apparent need for the client’s menus to be both visually appealing and attractively presented on promotional flyers and marketing collateral, as well as engaging on social media channels. The previous designs for promotions were inconsistent in nature and did not have a professional or modern appearance across digital and printed media.
The overall goal of redesigning the menus, flyers, marketing materials, and social media graphics into one cohesive theme focused on food, while including attractive layout and colourful visuals, would lead to enhanced local brand perception, greater promotion attractiveness, and better overall customer engagement.
The Challenge
The Restaurant Initially Faced the Following Promotional Difficulties:
- Multiple layouts used for the menu
- Promotion and marketing graphics that were not unique; they all looked alike or were similar in design
- Lack of or poor-quality social media presence
- Inconsistent use of visual branding across all advertising media
- Use of old branding materials and logos
- Minimal interaction with anyone locally via online platforms
The existing promotional graphics do not reflect the level of energy, style, or quality of dining that the restaurant wanted customers to connect with.
With increasing competition within the local restaurant sector, the company was looking for a visually appealing, updated, and professional branding solution that would set it apart from other restaurants, both on and offline.
Our Step-by-Step Approach & Solution
We have followed a step-by-step path to deliver optimum results.
Pixifyo created a completely new design for the restaurant menu, using a clean, easily-read layout that showcased the food in a more attractive, professional manner. The menu was structured with food categories, had high-quality imagery of the food, and was designed to create cohesive dining experiences while helping to promote the restaurant’s modern image.
Pixifyo designed several types of promotional flyers and event posters as a part of local marketing efforts to help promote the restaurant and advertise for seasonal promotions.
We have designed flyers for promotion, posters for events, and discount banners to increase brand visibility. Vibrantly designed materials featuring food helped support the restaurant in promoting events and/or offers to the local market more effectively.
Pixifyo developed graphics designed to be visually appealing food promotions for the restaurant’s social media and consistent with the restaurant’s brand elements. The newly created social media graphic designs were intended to be appealing and engaging so that the local market could see attractive food promotions while visually conveying the restaurant’s energetic atmosphere.
Pixifyo designed a cohesive set of elements that comprised an integrated branding identity system to create consistency between all customer-facing visual elements. By perfectly chosen color palettes and typography styles, we have created promotional templates to enhance brand identity. This newly created branding identity system provided the restaurant with a consistently recognizable and professional visual representation for both print and digital marketing collateral.
Results & Impact
The restaurant improved its branding consistency and created better presentations to market itself after the redesigned food environment. By collaborating with us, they have gained a better visual appeal to promotional materials, more engaging social media posts about the restaurant, a more professional presentation of the menu, improved brand image within the community, and stronger consistency in brand presentation:
The modern, colorful branding created a more professional and visually appealing image for the restaurant when looking at it from inside the restaurant and outside through the glass windows.
There was a consistent branded experience for all customers, regardless of whether they interacted with the restaurant through social media, print materials or in-store promotions.
Key Takeaways
Having a consistent restaurant brand design can leave a lasting impression on the dining experience and help to make the brand more memorable. Professional, inviting and appropriate food menus and print were designed with the help of well-designed food creatives on social media for the Florida food market.
Ochre & Wave’s menu design is clean and very attractive, their food is organized and appealing to customers. The new design layout, typography, colors, and visual structure made it easy for customers to identify menus and see the ones that correspond to the personality of the restaurant.
The cohesive print materials included a well-designed flyer and table card, posters and take away materials to create a consistent brand recognition for the restaurant. This uniformity resulted in the brand being seen to be more polished and professional, both in the restaurant and in promotional materials.
Using social media graphics, Ochre & Wave highlighted their food, offers and dining experience for great engagement. The overall design concept enhanced brand recognition, engaged consumer interest and helped the restaurant to be more memorable and noticeable in the restaurant market in Florida.
Client Testimonial
We now have a more polished, consistent and welcoming restaurant brand. The new menu design, print materials and social media creatives helped Ochre & Wave present our food and dining experience in a much better way. Everything now looks premium, professional and ready for the Florida restaurant market.”
Conclusion
Pixifyo provided this Florida-based startup restaurant with a stronger, more engaging, and modern visual identity suited to the food industry. We have provided them with
- Professional menu designs
- Promotional print materials
- Creative graphics for use when promoting on social media
- The development of marketing material
- A consistent brand identity
The restaurant greatly improved its brand recognition in its community, increased customer interaction, and created a more professional and visually appealing dining establishment.
