Atelier Vesper: New York Jewelry Brand Product Photo Editing & Marketing Collateral Case Study
Atelier Vesper New York City-based, fashion-forward jewelry brand that sells online will use Pixifyo to improve the presentation of the products sold through its online catalog and marketing materials. The company sells both men’s and women’s fine jewelry with a contemporary design to the luxury buyer in the USA.
Atelier Vesper’s products are produced to the highest standard, the visual representation (photography) of the products was not as high-end or refined as the existing jewelry brands in the market. Therefore, the jewelry company required more elegant, visually refined and professionally edited product photography in order to enhance customer trust and credibility, and to enhance the appeal of the products being sold online.
The Client – A New York Jewelry Brand Going after the Luxury Audience
Born in New York, Atelier Vesper is a young jewelry company for those who appreciate elegant design, exceptional craftsmanship and true luxury. The brand aimed to establish greater footing in US jewellery market by showcasing its jewellery through clean visuals, pro-picture editing and quality marketing collateral.
The brand had lovely jewellery items but the product presentation was not as good as to match the premium positioning. The photographing of the product varied in lighting, background, colour balance and the overall finish of each photo making it difficult for customers to see the product’s true quality and detail online.
This led to a discrepancy in the value of the jewelry displayed on various digital platforms and led to its actual value. The luxury jewellery sector is highly dependent on presentation for trust, appeal and desire. Quality photo editing for their products and consistent marketing materials were key for the Atelier Vesper brand’s high-end look, professional appearance, and recall value.
Client’s Requirement
An NYC-based e-commerce jewelry brand engaged Pixifyo to improve how its products were portrayed so that the brand had a more luxurious look on the Internet. The client needed professional product image editing, detail retouching, background cleaning up and marketing collateral, as well as elegant graphic design for social media to help improve the visual quality of their jewelry catalog. The brand was losing some of its premium presentation due to inconsistencies in their original jewelry product images (uneven lighting, distracting background, and lack of sparkle/glimmer for gems). The goal was to create polished, high-end images, with refined color correction; enhanced clarity of the products; and promotional materials that reflected a luxury style – to build consumer confidence and enhance presentation in all markets.
The Challenge
Before working with Pixifyo, the jewelry company encountered several issues with how their products were visually presented:
- The lighting across their product images was not consistent
- Backgrounds were distracting and uneven
- Gemstones appeared dull
- The colors of the gold and silver did not match records
- There was no consistency in the luxury branding of the jewelry
- Marketing materials lacked strong visuals for promoting campaigns.
Because the photography was inconsistent, the online catalog did not portray a high-end image, resulting in less impact when viewed from e-commerce sites and social media platforms.
Our Step-by-Step Approach & Solution
The team of dedicated photo editing professionals worked hard to refine all the aspects of the issues by following a step-by-step path and delivered optimum results.
The Pixifyo editing team took special care in enhancing each jewelry image to give it a high-end, clear, and luxurious look. Each image was treated carefully to ensure that the natural sparkle and texture were preserved while providing an accurate representation of the product. The final images showed the jewelry more clearly, with a greater level of brilliance and sophistication than was evident in the original images.
The original photography had inconsistent levels of brightness and the manner in which the product was presented. Pixifyo took great care in correcting every visual element to ensure that there was a matching luxury aesthetic across the entire product catalog.
In order to assist with online promotional material or seasonal marketing, Pixifyo designed elegant marketing collateral to match the luxury of the brand as a whole. use of new materials enabled this New York-based retail jeweler to develop a cohesive, high-class look through the use of high-quality photography, marketing design and high-end presentation material.
Pixifyo develops sophisticated and professional-quality graphic designs for social media, that includes luxurious and elegant branding, premium and minimalistic designs, product-oriented storytelling, and visuals that promote high-end brands and maintained a consistent visual identity and sophisticated online presence.
Results & Impact
With more refined product photos and improved branding, the brand reached higher levels of visual consistency and produced a more premium online identity.
They have gained, after collaborating with us, a more organized and professional merchandise catalogue, greater uniformity, a superior marketplace presentation, more luxurious product photos, and increased trust & confidence from customers.
Key Takeaways
The quality of the photographs of the jewellery and the uniformity of the marketing material is important in the luxury jewellery industry to build confidence. Premium imagery is a great fit for highlighting product attributes, improving presentation and creating a premium brand image, which is the image that Atelier Vesper have.
Atelier Vesper’s photo editing of their products was clean and refined, allowing them to display their jewellery pieces in a more elegant and detailed way, thus making them appear luxury. The better light, color correction, and background removal and the better color balance allowed the product to look better and helped to make customers appreciate the handmade quality and beauty of each product.
Branding: A uniform design style was enhanced in catalogs, social media creatives, website banners and promotional materials. This uniformity helped Atelier Vesper’s communications to be smooth, credible and in line with the attitude of New York’s high-end consumers.
In the jewelry industry, people generally select their jewels according to the clearness and beauty with which it is displayed. By paying attention to the visual editing and marketing materials, Atelier Vesper could optimize the shopping experience, improve the brand image and stand out in a competitive luxury landscape.
Client Testimonial
The images we received from our product shots are now more premium and polished and the marketing materials are very well aligned with our jewelry brand; our brand now looks more refined, professional and ready for the luxury market in New York.”
Conclusion
Pixifyo assisted this New York-based eCommerce jewelry brand in creating an elegantly sophisticated and luxury-based visual brand identity using premium-quality photography, marketing design, and promotional materials. This was done through:
- Professional product photography
- Detailed retouching
- Clean backgrounds
- Luxury Marketing Materials, as well as, elegant and sophisticated social media graphics.