Meridian & Moss: Chicago Real Estate Agency Complete Graphic Design & Branding Transformation
A Meridian & Moss growing real estate company is working with Pixifyo to completely overhaul its visual branding. The company has a focus on residential and investment properties in urban, highly competitive markets. They wanted to improve their presence in the eyes of today’s home buyers, sellers, and investors.
The agency had an established client base but needed to update its branding and marketing to better compete with larger, more established real estate companies. The agency required a professional visual identity to provide a more credible basis for selling and marketing properties across both print and digital channels.
The Client – The Chicago Real Estate Agency Specializing in the US Property Market
Meridian & Moss is a real estate agency in Chicago that has been developed for individuals, sellers, and home owners looking to purchase into the U.S. real estate market. The agency desired to create an even better and more professional image and brand with complete graphic design and branding that would convey trust, local knowledge and high quality property services.
The agency was very knowledgeable about the marketplace and offered great services, but the brand was not uniform in the marketing materials, social media graphics, brochures and client facing assets. The graphics were not aligned, and it was difficult for any potential customers to identify the brand and relate to its professional value.
This caused a disconnect between the agency’s service level and the brand’s image to the customer. Effective branding and uniformity in graphic design elements are essential to establishing credibility, gaining high intent customers and making a mark in the real estate market. A brand re-optimisation was a must for Meridian & Moss to establish a professional, modern and growth-ready brand image.
Client’s Requirement
A Chicago-based real estate agency partnered with Pixifyo for a total rebrand and marketing design transformation to attract mostly modern property buyers and investors. The client needs new designs for the logo, cohesive brand identity, marketing collateral, brochure design, and social media graphic assets to enhance presence in the marketplace. The brand recently had a very unprofessional look across print and digital platforms, and now they have an out-of-date approach to presenting their properties and are no longer appealing to their targeted audience. The goal was to create clean and modern corporate visual designs with premium typeface, organized layouts, and professional marketing materials to enhance consumer trust and improve the presentation of properties in all markets.
The Challenge
Before working with Pixifyo, the company faced numerous branding and marketing challenges:
- The logo design was out of date
- Branding was inconsistent and varied across marketing channels
- Property brochures were generic
- Online presence was weak
- The visual appeal was not at the level of premium or high-end brands
- Use of typography and colour was inconsistent and varied
The agency’s previous visuals did not reflect professionalism, reliability, or market expertise, all of which are critical to being successful in the real estate business.
While competition has grown stronger, the agency knew their brand identity needed to be upgraded and made cohesive in order to attract today’s clients and investors.
Our Step-by-Step Approach & Solution
To boost their branding identity, Pixifyo provided them with complete image editing services by following a step-by-step procedure and helped them increase their online presence.
Pixifyo provided the agency with a complete logo redesign using a fresh, modern, and corporate style that better represents professionalism and trust. With a clean and premium Typography, we have crafted their logo that stands out from the competitors & aligns with the current real estate branding.
Pixifyo’s full brand identity system for the real estate market creates consistent customer touch Points and creates modern luxury aesthetic visuals that build trust. The clean and organized communication helped them establish a premium & more recognizable presence in the market.
We have redesigned their property brochures & printed marketing materials to enhance client experience. Our clean & structured property presentations increased their readability while presenting properties in a more professional & attractive manner.
Pixifyo developed several types of marketing collateral to support property promotion across multiple channels (online & offline), including property advertisements, website banners, and promotional campaign graphics, to maintain a consistent corporate identity while presenting property features aesthetically.
Pixifyo created standardized branded social media graphics to help improve digital visibility across platforms like Facebook, twitter, Instgram etc.
Results & Impact
Results obtained after the company underwent a whole new branding transformation with us, we have provided them with a much improved perception about themselves and have allowed them to have consistency in how they market themselves. The new branding of the real estate agency has given it the look and feel of a much more modern and trustworthy real estate agency. They have gained a higher quality company image, improved presentation of properties, and increased client trust, consistent branding across print and digital, and increased effectiveness of marketing.
Key Takeaways
A complete Realtor branding transformation helps the real estate agency to be more trustworthy, professional and memorable. Consistent graphic design was key to Meridian & Moss as it would enhance their brand perception and build greater confidence amongst property buyers, sellers and investors.
Meridian & Moss’s design style was consistent and clear, making it more trustworthy to choose them as a real estate agency. When all materials are consistent in color, typography, layout and brand, it makes the agency look more professional and easily recognizable.
The agency has created professional graphics that enhance their client communication which includes well-designed brochures, social media creatives, property flyers, website banners, and presentation materials. This ensured that the brand’s image would be smoother and more refined to prospective clients.
Strong visual identity aids the growth of the market. This sophisticated branding allowed Meridian & Moss to be more successful in capturing the attention of the competitive Chicago property market and help build greater brand awareness and business longevity.
Client Testimonial
Our brand looks more professional, consistent and trustworthy across all platforms, and the new branding and graphic design system helped Meridian & Moss to present our real estate services with more confidence as we navigate the competitive market of real estate in Chicago.
Conclusion
Pixifyo assisted this real estate agency located in the Chicago area by providing them with a complete branding transformation designed to help them to succeed in today’s extremely competitive real estate market.
- Logo Design
- Development of Corporate Brand Identity
- Brand New Premium Brochure and Print Materials
- Property Marketing Materials
- Brand New Professionally Designed Social Media Graphics
With the addition of the above components, the agency has increased its professional image, improved its presentation of properties, and created a consistent and credible branding experience for all of its target audiences.